dB Blog #319: Events to Check out This Quarter (Q1 2022)
January 16, 2022
By David Sonntag
Welcome to 2022. The year in which New York professor Ferdinand Shuller predicted, 100 years ago in 1922, that restaurants would offer self-serving tables with meals rising from kitchens one floor below. While that specific prediction has not panned out (at least as far as I know…if I am in the wrong, and these self-serving, meal-rising kitchens do in fact exist, please let me know where), there are plenty of other cool reasons to celebrate the arrival of 2022. Like these nine events taking place in the coming few months (at the time of writing).
Sundance Film Festival (January 20 – 30)
Well, that ended quickly. From when we first drafted this article to today, another in-person/Hybrid event has gone back to 100% virtual. Thanks, Omicron, get bent.
America’s largest independent film festival has been bringing out upwards of 40,000+ attendees to Park City, Utah for the past forty years to celebrate and recognize independent filmmakers. Originally planned as a hybrid affair, it was just recently announced that the 2022 iteration will be fully online due to the Omicron variant. Historically, the Sundance Film Festival has been the premier venue for some super popular movies including The Blair Witch Project, Little Miss Sunshine, Get Out, and Napoleon Dynamite.
Fun fact: The Sundance Film Festival was founded by Robert Redford in 1981 in order to showcase American-made films and attract more filmmakers to Utah and was named after his Sundance Kid character from Butch Cassidy and the Sundance Kid.
The biggest of the Big Four fashion shows (ahead of London, Milan, and Paris), New York Fashion Week typically attracts over 200,000 fashion-minded attendees to the city every year. The fashion extravaganza will unveil the 2022 designer fall and winter collections. This bi-annual event (with the second iteration scheduled for September 2022) takes place at various venues all across Manhattan and New York.
Fun fact: Designers will pay in-demand celebrities as much as $100,000 for sitting front row at their fashion shows during New York Fashion Week (ya, we’re looking at you Rhianna and Beyonce).
While the NFL’s biggest event of the year is currently scheduled to take place at SoFi Stadium in Los Angeles, it is possible that the game may be moved to a new location depending on what indoor event restrictions are implemented in the coming weeks. While bookies are currently placing the Green Bay Packers, the Kansas City Chiefs, and the Tampa Bay Buccaneers in the top three, it is still uncertain as to which teams will be duking it out on February 13th. One thing that is certain, however, is that this year’s half-time show line-up is a damn fine one, including Eminem, Dr. Dre, Mary J. Blige, Snoop Doog, and Kendrick Lamar.
Fun fact: Each team competing in the Super Bowl gets 108 footballs. 54 are used for practice, and 54 are used for the game itself.
The first of the three fashion industry events (with subsequent conferences in New York and Nashville), Magic Las Vegas boasts a global audience of retail buyers, influencers, media, and industry stakeholders representing 860 brands coming together to learn, network, and spend, spend, spend. Fabulously.
Fun fact: 60+ countries and all 50 states were represented at the last Magic Las Vegas and Magic New York.
While the Golden Globes, currently experiencing a Hollywood boycott of the Hollywood Foreign Press Association, were a significantly scaled down private affair on January 9th, the Screen Actors Guild (SAG) Awards are powering ahead (as of time of writing). This year’s soiree will be co-hosted by Vanessa Hudgens and Rosario Dawson, Helen Mirren will be honored with a Lifetime Achievement Award at this year’s ceremony, and the celebrity fashion choices are sure to not disappoint.
Fun fact: The Screen Actors Guild award itself, referred to as “The Actor”, is a 16 inch tall statuette of a male figure holding a mask of comedy in one hand and a mask of tragedy in the other. The Actor is cast in solid bronze and weighs a hefty 12 pounds.
Rio Carnival celebrates 300 years next year with the first one having taken place in Rio de Janeiro in 1723, to mark the start of Lent, which is a 40-day period that Catholics participate in that includes fasting and abstinence. So, they get it out of their systems while they can with this two-week celebration of food, alcohol, and fun. Recognized by Guinness World Records as the largest festival in the world, this year’s version will be scaled down for pandemic-related reasons, but some of the major events are still expected to proceed at this time.
Fun fact: There are some mighty big numbers associated with Rio Carnival – 2 million attendees each day, half a million foreigners travel in each year for the events, and 10 million liters of beer are consumed annually at Rio Carnival.
New Orleans Mayor LaToya Cantrell is determined that Mardi Gras 2022 will be a go this year, recently stating, “without a doubt we will have Mardi Gras 2022, we will!”
And what can partiers expect at this year’s Mardi Gras? The festivities officially kicked off in the French Quarter on January 6, and are currently expected to go strong through March with krewes galore scheduled (which are the New Orleans clubs responsible for various parades throughout the nearly two-month-long celebration).
Fun fact: Everyone riding on a Mardi Gras float must be wearing a mask. This has nothing to do with COVID and is actually required by law. This mask-wearing tradition dates back generations and was instituted in order to remove the class constraints barriers that exist in society. As the official Mardi Gras website describes, “when wearing a mask, carnival-goers were free to be whomever they wanted to be and mingle with whatever class they desired to mingle with.” Cool beans.
South by Southwest (SXSW) is described as “an annual conglomeration of parallel film, interactive media, music festivals, and conferences.” This ten-day event has been held in Austin since 1987 and has grown exponentially during that time, welcoming over 417,000 attendees in 2019, before moving to online events for 2020 and 2021. SXSW 2022 includes a film festival, exhibitions, a comedy festival, conference sessions, a music festival, and more.
Fun fact: The original festival email address was email@example.com and at one point they ran a panel titled “So You Want to Make a CD-Rom?”. And that is what they call ‘old school’.
This Miami-based outdoor electronic music festival has been running annually since 1999. Headliners for this year’s festival include David Guetta, Kygo, Martin Garrix, Armin van Buuren, Illenium, and so many more.
Fun fact: The Ultra Music Festival was named after the 1997 Depeche Mode album titled Ultra.
These events, originally scheduled for Q1 2022, have been postponed or outright canceled:
The 2022 Palm Springs International Film Festival slated for January 7 – 17 has been canceled;
The Critics Choice Awards that were originally scheduled for January 9th will be postponed;
The Grammy Awards, originally scheduled for January 31st, will be rescheduled to a later date this year; and
Giorgio Armani has canceled his fashion shows for the foreseeable future.
Hopefully you get the opportunity to take in one of these, or any other, large-scale event this quarter. If you do, and you get inspiration for a corporate event of your own, Decibel Event Management is the event production team to make your inspiration a reality.