A repository of insight, wisdom, revelation, education, advice, thoughts, musings, ideas, ponderances, ruminations, mullings, etc.

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Facade Projection and Mapping

This year we have seen façade projection and façade mapping really take off. From the Ralph Lauren show, to the Fête des Lumières in Lyon. Our friends at Scharff Weisberg have done a great job detailing the differences between projection, 2D and 3D mapping and

Physiological Branding

In the event world, experience is King. Over the last few years there has been a concentrated focus in the industry to move toward a full brand experience, rather than simply hosting a event or gathering for a target audience. Full immersion, sensory activation and

Million Dollar Idea

After reading a few posts from our friend @blah2voila about million dollar ideas, I wanted to share this amazing project from the designers at MNML. Scott Wilson and team designed two watches that integrate the iPod Nano, the TikTok and LunaTik.

National Mall: Keep off the grass

This piece from Liz Farmer at the The Examiner came out yesterday and details some of the changes that we will be faced with in working on the National Mall.