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In our January newsletter we talked a bit about the fun we’re having with all the new material available in the public domain. To recap, January 1st is a non-holiday called Public Domain Day, in which a whole year’s worth of content suddenly becomes up for...

Our focus this week is the rapidly growing field of wearable technology and how it can make your next event an exciting, cutting edge affair. While we’re not quite at the point where I can trust a t-shirt to screen my calls or renew my Hulu subscription,...

As we get to the end of the year, many of our clients are in 2020 and beyond planning mode. Looking at what is new and different in the industry, staying ahead of trends, looking for new products and services that are available and just...

Follow this link for some great insight, tips and insider info for what to expect at the Parade of the States at the 2019 National Book Festival. And if you ever wonder why they call it the "Parade" of the States: "It’s a parade, as in...

Experiential marketing. Engagement marketing. On-ground marketing. Event marketing. Whatever you want to call it, can be very successful – if done right. The goal of experiential marketing is to form a memorable connection between the consumer and the brand to make a lasting impression, influence purchase...

As you’re making your last minute game-day dip selections and 60-inch TV purchases, there’s a group of brave people who have been prepping for this Super Bowl Sunday since last year. Spoiler alert: It’s not any member of the Falcons or the Patriots. No, for...