Tips & Tricks

There’s no better holiday for collecting a little feel-good karma than Thanksgiving. No matter what your background or beliefs about Starbucks’ new holiday cup, Thanksgiving offers something we can all get behind: stuffing our faces until we can’t move. Capitalize on all that good will with a Thanksgiving event that is sure to rock people’s worlds while reminding them that there are still new innovations that can be brought to Turkey Day.
You can just see the Baby Boomers and, to a lesser extent, Gen-Xers having a collective panic attack as the headlines roll in: MILLENIALS POISED TO TAKE OVER THE WORLD. While the media initially pegged millenials (defined as the generation born from the early 1980s to the early 2000s), as a bunch of narcissists with Peter Pan syndrome, studies show that with the rebounding economy, this group of 20- and early 30-something are just as industrious as their predecessors, if not quite as well-off. What that means for the world of event promotion is that your marketing needs to be on point, because let’s get real: millenials have a lot competing not only for their attention, but their time and money as well. We all know it comes down to social media, but other than creating a hashtag and assigning someone to spam Twitter all day, what does that mean? Here are five tips for successfully marketing your event in the brave new world of Generation Y consumers.
When they go off without a hitch, mega events can be magic – but when you get to the big leagues, there’s a lot that can go wrong, from problems with the venue to equipment malfunctions to running over budget. So how do you keep things running like clockwork from beginning to end? Read our seven deadly sins of event planning below for a look at the dos and don’ts of pulling off a large-scale events.
Summer usually gets all the glory when it comes to outdoor events, but fall is no slouch either. After all, who doesn’t love the changing leaves, crisp air and blazing blue skies of a beautiful autumn day? (Not to mention the hot toddies that follow once you get home.) The worry, of course, is how falling temperatures may affect your guests. Here are five ways to make the most of an outdoor fall event, and keep everyone cozy from head to toe.

The word "JumboTron" is actually a trademarked brand name owned by Sony, though one that has become synonymous with all mega-sized televisions, particularly those mounted in stadiums and public squares. But you knew that already. What you didn't know is how to get your marriage...

Organizing a large-scale event often means ensuring that bulk amounts of oversize items arrive on location, right on time. Considering that precision is so vital to a successful event, it follows that contracting a sloppy logistics company can quickly turn into a nightmare. Here are a few vital questions you should ask before you sign that contract:
It's hard to lure attendees out of doors once the February chill sets in, but the promise of a roaring fire might galvanize your audience to bundle up and get outdoors. Here are a few ideas for (safely) incorporating fire into your next event.
Need more helping hands than you've got? Don't have the budget to have your paid staff picking up litter? No matter what your event topic is, there's someone out there who desperately wants to go but can't afford the ticket. Even better, there's someone out there who loves your theme so much, they'd be thrilled to have back-stage, hands-on access in exchange for a couple of perks. Here's how to catch and keep these lovely unicorn-people.
December is upon us, and with it, the yearly infusion of last-minute holiday parties, winter fairs, holiday concerts, and all things Christmas. It's pretty easy to track down decor and extras for small-scale get-togethers, but the must-haves for commercial-level shindigs are a whole 'nother deal. Here are Decibel's tips on where to get the best holiday rentals for your end-of-year events.
Audience Response Systems (ARS) have been around for a very long time, but it's only recently that I've started seeing them treated as "must-haves" by event industry writers. In this post, we introduce you to a few companies that can get ARS set up at your event.
I don't know what it is about serving specialty water, but people love it: there's something about it that feels decadent. And yet there's really nothing so easy as tossing a handful of fruits or foliage into a pitcher. We've all got the lemon gig down, but it doesn't cost much to kick it up a notch. Even better? You can match your water to your color palette.
There are a billion-zillion reasons you might be asked to handle the website end of your event, despite not being in the tech business: the client's web designer is unavailable, and the site needs to go online pronto; the client doesn't want to spend the money on a web design agency or make a "big deal" out of the event website; the client doesn't want to deal with a ton of different vendors and would rather have you handle everything - the list goes on.
At its most basic, pattern projection and mapping is a stage lighting design technique in which a decorative pattern is washed over a large surface area to create a visual effect. In the past few years, stage lighting technology has developed so drastically that's its now capable of lifting cartoon characters out from behind screens and beaming them into real-life.
Not all DJs are created equal, and there are considerations above and beyond which version of the Macarena is gonna get dropped. Here are a few tips to help you hone in on the perfect DJ for your event.
Decibel Management is proud of providing tailor-made event management ideas for all clients. While many in our industry view event planning on a grand scale, preparing political campaign stops around the country for inside the Beltway types or booking out the grandest ballrooms around, they are forgetting that the overwhelming majority of events are done on a much simpler scale. Why should events, that are smaller in scope or attendance, be left out in the cold? Especially when, with a few easy tips, any size of event can punch far above its weight class.
As winter reaches out, American event organizers are heading into the final stretch before the holiday season kicks in. Halloween, Thanksgiving, Christmas and even Kwanzaa are festive musts. And very much like in the fashion industry, holiday trends sweep the events world every year. Our friends at BizBash have done an overview of these very trends so none of your attendees could possibly accuse you of hosting an unfashionable event.
Apart from the conference venue itself and the décor, the lay-out of a meeting room will be the first impression attendees get. It will help to color their judgment of quality event management, their thoughts on originality and comfort as well as set their mood. Below, we have picked a few innovative set-ups for event seating arrangements which can lend the right blend of work and whimsy to your conferences.
The Chilean supplier has just flown for 18 hours to be at your conference event. He is a reliable partner, makes the best darn galvanized rubber tires in the Western hemisphere, and always delivers on time. He's made a real effort to be here, one can understand he might want a drink from your conference's open bar. The problem comes 4 hours later when he's three sheets to the wind, clinging precariously to a trade show booth and chanting songs about Salvador Allende.
For a country falsely rumored as having only a little history, the range of architecture displayed in America's estates is pretty staggering. From Louis XIV-style palaces to Tudor homes and Southern mansions, the US offers event managers some wonderful, lavish environments for upscale events. These are just some of our favorite estates that provide a real mixture of charming authenticity and originality.
A clients workplace recently organized a team-building event over the course of an afternoon during their annual meeting. The meeting itself was held in a swanky Denver hotel, each guest reveling in luxurious surroundings. All seemed well, until HR decided that the best way to complement all that awesomeness was to follow it up with a group obstacle course in the sweltering summer sun.
It's a tough wake-up call for readers of Perez Hilton or the Daily Mail: all those famous people who make headlines and sell newspapers don't always make engaging speakers at events. Sure, big names are great at getting butts in seats, but it's easy to forget that expertise or fame doesn't necessarily relate to engaging stage presence unless the celebrity is familiar and comfortable with the in-front-of-a-podium format. Here are a few things to remember when booking a celebrity guest at your event.
Although first appearing on the scene only recently, event apps are quickly becoming a staple of large event management today. Given how cavernous some conference centers can seem, or the immense scale that industry events can take on, having a helping hand on a smartphone can help attendees integrate with the event and interact with each other in a more meaningful (and creative!) way.
Press conferences are a dime a dozen these days, and any client can put a banner up, call a couple of local rags and plug an event. But this is a critical moment of the event management process, when the people with the power to come into contact with your big plans, and yet even long-time pros overlook or fumble the details. Check out these tips from Decibel to create a press conference that helps the press help you:
One of the best parts of the event production and management world is getting to see cutting edge and new, emerging technologies. This is especially true when companies get together and produce a field ready unit that can be rolled into our current event mix.
Do you remember that feeling when you were a kid and your parents let you walk through the toy section of a store? The pure joy and excitment of the latest and greatest thing? That is exactly how it felt to walk through The Special Event in Chicago a few weeks ago.
We just heard some great news from Nomadic Display and wanted to pass it along. They are reducing the price of some of their most popular Instand Pop up display units for Q1.
Another Lyon Festival of Lights (Fête des lumières) has concluded. I am a big fan of the festival as well as the façade projection and façade mapping that has become ubiquitous with the celebration. Each December, I look forward to seeing the displays and designs that are produced for the 4 day event. 
I love to highlight events that just work. A simple, yet focused idea that is met with seamless execution can have great results. These don't have to be expensive, or overly planned. I also like to give recognition to my hometown when I can.
Over the past few months, we have been hard at work on our new custom online registration system, and wanted to share a quick behind the scenes photo of our IA process flow.
We just want to share a few photos of the great team we had onsite for the National Book Festival. We couldn't pull off an event of this size without a stellar team.
Today we started both signage rigging and power for the 2011 National Book Festival. The day started with rain that moved through, but luckily didn't slow the crews down too much. 
So it may be a foregone conclusion, but it seems that some of the event work we do at Decibel does follow us home. Check out the multi-axis camera jib after the jump
There are thousands of pieces that go into an event this size, and from the coverage, it certainly looked as if they nailed them all.
In the event world, experience is King. Over the last few years there has been a concentrated focus in the industry to move toward a full brand experience, rather than simply hosting a event or gathering for a target audience. Full immersion, sensory activation and user experience are considered when planning and executing events.
This great insight to life on the road comes from our friends at This Gig Sucks. It is a very accurate description of every mobile coach I have ever been on.