Live Events

While 2018 may only be in its infancy, we have already seen some amazing productions take place. The first few months of this year have played host to some of the largest global events in the industry. One trend we here at Decibel Management are...

Last week, we wrapped up one of our flagship events, The Library of Congress National Book Festival. It was our eighth year managing this event, and while we’re veterans, we’re always looking for new ways to accommodate a bigger audience and out-do ourselves from the...

Experiential marketing. Engagement marketing. On-ground marketing. Event marketing. Whatever you want to call it, can be very successful – if done right. The goal of experiential marketing is to form a memorable connection between the consumer and the brand to make a lasting impression, influence purchase...

When you’re a kid, wonderment can be found around every corner. When you’re an adult, there are three main places you can go to experience that same childlike rush of awesomeness: Disneyland, Legoland and CES. Unlike Disneyland, the magic displayed at CES is real; and unlike...

This is part of Decibel's series on Unique Event Formats, where we feature off-the-beaten-track approaches to event organization, and some of the more interesting ways event producers are bringing people together. Everyone has super agent fantasies, man. Don't tell us you've never wanted to hand someone...

Click your heels and say it with us: "there's no place like Vegas", a playground of shwag bags and call girls that plays host to some of the most hilariously specific events in the world. The Las Vegas Souvenir & Resort Gift Show These people are...

The first-ever Glastonbury Festival was held in 1970, one day after the death of Jimi Hendrix. Now, 45 years later, Glastonbury 2015 rages on. Running from June 24-28 this year, Glastonbury's line up includes Patti Smith, The Who, Kanye West, The Chemical Brothers and Ryan Adams. We dug around in Glastonbury's historical galleries and hand-picked some cool photography and interesting artwork from the library.
It's Music Festival Month on the Decibel Blog, and today we're turning the lens on the boutique festival scene with a quick intro to Gottwood, one of the UK's most interesting summer events. The Gottwood festival is an intimate slice of hippy-sci-future held in the forests of Wales, a woodland rave that aims for maximum sustainability.
June is Music Festival Month on the Decibel Blog, and today we take a quick gander at the best videos from Bonnaroo. Held in Manchester, Tennessee, June 11-14, Bonnaroo is the only multi-day music festival where events and shows run 24-hours, non-stop.

Hey hey, it's Music Festival Month on the Backstage Pass blog, and today we take a look at the biggest stage-design goss from the 2015 Governers Ball, namely, the debut of Deadmau5's new "Thunder Dome". Canadian electronic producer Deadmau5 is well known for his audio-visual...

It's June, and that means the world's gearing up for a solid month of muddy mosh pits, body paint and sonic experiences. So naturally, we're doing the same. This month on the Decibel blog, we'll spend four weeks taking a look at the event production, brand marketing and just plain cool highlights from music festivals around the globe.
The good folks over at Grand Central Terminal in New York City recently let us know about a great sponsorship opportunity for the 2015 Parade of Trains, held May 2 & 3, 2015. They're currently offering a number of levels, both the title sponsorship (hey, big rollas!) and supporting sponsorships. Of all of the venues that we work with annually, Grand Central Terminal is one of our favorites, and this is an amazing chance to get your name in front of a huge audience in a great location for a unique event.
Inspired by "speed dating", where busy masochists looking for a relationship spend a few minutes introducing themselves before rotating over to new partners, SpeedGeeking is an Unconference event format which allows participants to hear several quick presentations on a variety of topics over a fixed period of time. In this post, we'll talk a little bit about the fairly simple format and how to organize one.

Santa-hats off to the event producers responsible for these huge holiday productions, which draw annual audiences in droves. Radio City Christmas Spectacular, New York With all that seasonal weather, ice-skating, window shopping and tree-lighting, New York is the epicenter of the American urban Christmas. It's also...

Let's get the basic Wikipedia introduction bit out of the way: "BarCamp is an international network of user-generated conferences primarily focused around technology and the web. They are open, participatory workshop-events, the content of which is provided by participants."
We know that four months in advance is an unchristian amount of lead time to need for anything, particularly when most of us aren't 100% sure what we're doing for dinner tonight, but we feel like we ought to put the reminder out: If you're planning on doing any promotional activity, event, activation or advertising for the Super Bowl XLIX in February, now is the time to start scraping your campaigns together and making your bookings.
Heard of this trend? Silent Storm, a dedicated provider of silent disco sound equipment, describes the format as "a unique way of experiencing live music – whether it be a DJ or even a live band. Guests wear wireless headphones and a silent atmosphere instantly transforms in to a high energy musical performance."
It takes all kinds to make this wild world, and if you can imagine it, someone has already rented the Las Vegas Convention center to celebrate it. We've collected a list of some out-of-the-ordinary annual conferences.
We have been watching with fascination the Whatever USA advertising campaign, event, experiential activation, promotion and commercial film shoot from Anheuser Busch. Most of us have seen the commercials from Bud Light about the fictional town Whatever USA. The brand marketing team launched a series of commercials about the town, and held a contest for 1,100 lucky winners to visit for three days of fun- all expenses paid.
Pecha Kucha (also called Pecha Kucha 20x20), is a nifty presentation format in which speakers have a very short, controlled period of time in which to introduce a series of Powerpoint slides. Traditionally held after work hours, Pecha Kucha was first conceptualized by expat architects based in Tokyo as the perfect event format to allow chatty architects to showcase their design work without rambling on too long. The event genre has since outgrown its architectural roots to accommodate a wide range of disciplines

Decibel Management was hired to design, develop and install custom graphics, signs, trade show pieces as well as custom paint to complete the Marketing Center at 555 12th Street in Washington, D.C. We worked with a great team at Legacy Scenic and Productions, as well...

In early 2014, H&R Block launched an experiential marketing program that builds off their “Get Your Billion Back America” ad campaign. The tour puts the brand in the hands of consumers and rewards them with cash. Developed in partnership with Ketchum, Decibel Management designed and created a custom, interactive kiosk composed of four computers, multiple touchscreens, cameras and ATM components. The 20-foot-by-20-foot kiosk is set up in high-traffic locations where participants take a two-minute quiz which includes imagining what they would do with a billion dollars. As a reward, the kiosk dispenses up to $100 per participant. This kiosk is definitely a first of its kind. It is part ATM, part photo/video booth and was built from scratch for the ‘Get Your Billion Back’ events hosted by H&R Block. And it was built in 6 weeks, from concept to completion.
Decibel Management has been very busy since September and we are happy to finish out 2013 with an exciting amount of events we were fortunate to be a part of during the fall months! National Book Festival, SHIRE Mobile Tour, National ATI Day, Glass Packaging Institute’s Annual Meeting, Clorox Caroling with Busy Phillips, NextGen Climate Action Summit, Raleigh Christmas Parade, London Financial Forum, just to name a few.
In mid-June, the creators of Sesame Street began a new campaign “Little Children, Big Challenges: Incarceration” seeking to help young children whose parents are in prison. The campaign aims to reach out to the 2.7 million American kids who have one or both parents in jail, especially those under the age of 8. Sesame Street is teaming up with the White House's Office of Public Engagement to help children better understand this separation and aid parents in talking about incarceration with their young ones.
Although first appearing on the scene only recently, event apps are quickly becoming a staple of large event management today. Given how cavernous some conference centers can seem, or the immense scale that industry events can take on, having a helping hand on a smartphone can help attendees integrate with the event and interact with each other in a more meaningful (and creative!) way.
One of the best parts of the event production and management world is getting to see cutting edge and new, emerging technologies. This is especially true when companies get together and produce a field ready unit that can be rolled into our current event mix.
Do you remember that feeling when you were a kid and your parents let you walk through the toy section of a store? The pure joy and excitment of the latest and greatest thing? That is exactly how it felt to walk through The Special Event in Chicago a few weeks ago.
In November we travelled to Naples, not just for the perfect weather, but for the 2012 Glass Packaging Institute’s Annual Meeting. This was our first year planning this event for GPI and it was a successful event as well as a successful meeting for the members.
We have been using Rose Brand for years at Decibel (dB), and our partners have been using them for much longer. For those that don't know, Rose Brand provides custom fabric and draperies, as well as production supplies and rental equipment. At dB, we use their equipment on what seems to be every show that we produce, and some of this hardware literally holds up each and every sign onsite.
With the 2012 presidential election season over, we've finally returned from another great year of campaign events. While on the road, we worked with some great agencies, toured the country and delivered some really amazing experiences for our clients.
We just wrapped up a great event at the NASCAR Technical Institute in Mooresville, NC. What we didn't know at the time was that we would get the opportunity to have the full ticket on stage. 
Just wrapped up the 2012 National Small Business Week Conference and Meetings in Washington, DC. This year's event featured a number of great sessions at the Mandarin Oriental, along with offsite events at the U.S. Department of State and the White House. 
Congrats to the team at Ketchum DC and their client DoubleTree by Hilton on the Product Brand Development of the Year award! We loved being a part of the tour and the award couldn't have gone to a better team! 
Another Lyon Festival of Lights (Fête des lumières) has concluded. I am a big fan of the festival as well as the façade projection and façade mapping that has become ubiquitous with the celebration. Each December, I look forward to seeing the displays and designs that are produced for the 4 day event. 
I love to highlight events that just work. A simple, yet focused idea that is met with seamless execution can have great results. These don't have to be expensive, or overly planned. I also like to give recognition to my hometown when I can.
Recently, we were invited to assist a campaign with advance work for the CNBC debate in Michigan. We spend a lovely week in Detroit advancing the debate at Oakland University, as well as various smaller events throughout the week.
Over the past few months, we have been hard at work on our new custom online registration system, and wanted to share a quick behind the scenes photo of our IA process flow.
We just want to share a few photos of the great team we had onsite for the National Book Festival. We couldn't pull off an event of this size without a stellar team.
Today we started both signage rigging and power for the 2011 National Book Festival. The day started with rain that moved through, but luckily didn't slow the crews down too much. 
We are back in full swing at the 2011 National Small Business Week events in D.C. Just finished the second day and getting ready for Friday. A few quick photos below.
There are thousands of pieces that go into an event this size, and from the coverage, it certainly looked as if they nailed them all.
It ended up taking a week, and a few minor miracles, but we were able to get our new summer road show vehicle to the fabricator. I must hand it to both Utilimaster and Whitney over at Polaris who helped pull this off! A few more photos of the delivery after the jump...
This is a bit out of the norm for a dB Blog post, but thought it was worth sharing. I don't know many details, but this is a stunning stage set and production on Lake Constance in Austria. Love the creativity and talent shown here. Thanks to Gizmodo (by way of WSJ) for finding the photo.
This year we have seen façade projection and façade mapping really take off. From the Ralph Lauren show, to the Fête des Lumières in Lyon. Our friends at Scharff Weisberg have done a great job detailing the differences between projection, 2D and 3D mapping and what goes into the process. We have included the detail below!
We had a ton of media for election night here in CT. Here you can see Christiane Amanpour doing her live standups throughout the evening.