Experiential

Earlier this year, Las Vegas played host to the largest tech conference of its kind, the Consumer Electronics Show 2018, or CES 2018 for short. The event showcases technology and cool gadgets, both real and conceptual, entering into the consumer realm. Here at Decibel Management,...

Brands are hyping up summer 2017 with traveling treadmills, tequila, stunt doubles, and engaging consumers along the way. Here are our favorite brand activations of this summer (so far).    Patron the Summer Tour  We’re big tequila drinkers at Decibel Management (especially after a successful event), so...

Experiential marketing. Engagement marketing. On-ground marketing. Event marketing. Whatever you want to call it, can be very successful – if done right. The goal of experiential marketing is to form a memorable connection between the consumer and the brand to make a lasting impression, influence purchase...