Event Collateral

Earlier this year, Las Vegas played host to the largest tech conference of its kind, the Consumer Electronics Show 2018, or CES 2018 for short. The event showcases technology and cool gadgets, both real and conceptual, entering into the consumer realm. Here at Decibel Management,...

Every six months or so we hand-pick the loveliest examples of large-scale event branding from some of the most talented designers and agencies in the world. This time around, we're focusing on the festival circuit. Tallinn Music Week 2015 What the hell is going on in...

We scoured the web for the best event invitation design around. Teepee Invitation Every element of this letterpress wedding invitation, designed by Device Creative, is killer: the copy, the idea, the whole thing. "Event planner Lisa Vorce wanted a custom invitation that would create conversation and...

First impressions are kind of a big deal, and event branding counts as a first impression. The beauty and usefulness of programs, maps, badges - all the pieces of detritus that attendees are handed the minute they walk in the door - constitute a collective statement of purpose and intention by the organizers. We love ogling killer examples of event branding, because we know we're not just looking at pretty artwork, we're looking at a dedication to detail. Here's a tip of the hat to four events and designers that really nailed it. 
Hey hey, it's another Throwback Thursday, and this month, we've dug through the Library of Congress archives for some gorgeous retro promotional exhibit posters, some from as far back as 1878 all the way up to the mid 1940's. We think you'll love these as much as we do.
We've said it before, and we'll say it again: great conference branding and collateral is more than just "something nice to look at". It inspires trust and pride in your conference, gives the event a bit of gravitas, encourages attendees to share their participation, and if done well over a series of events, maintains event continuity (Ted Talks is a great example of continuity in event branding). We've recently come across another five examples of event branding done right, and it's inspired another post, cuz hey, can we really ever get enough pretty, inspiring things?
There's a lot of chit-chat about website usability online today - "usability" essentially meaning "best practices for smooth usage by the largest number of people". But websites and applications aren't the only places the principles of usability are important. We stumbled across a super interesting post by Mike Davidson, head of design at Twitter, discussing some of his thoughts on the usability of conference name badge design. Mike isn't alone in this assessment - the Wall Street Journal published a 2013 article about "badge snobs" - conference name tag aficionados that sneer at "Microsoft Word-produced name badges". This sent us down a rabbit hole of nametag "best practice" articles, and we've collected some expert opinions on which little details matter when you're designing badges for your next conference.
So, we just realized what a ridiculous treasure trove of event management creative lovliness Behance is. Brace for insane influx of blog posts about event design and signage. What caught our eye initially was a series of nice banquet menus, cuz event branding is so rarely done well, and it really is in the details, isn't it? And then we realized that there's no reason that event menus can't be as pretty as restaurant menus, and we started looking for inspiration in restaurant branding - hoo boy.