The Decade of Decibel

The Decade of Decibel

2017 is a big year for us. Over the past ten years, we’ve produced, managed, and staffed countless events, building our expertise in the large-scale event industry. Above that, we’ve built a reliable network of vendors, venues, and a hardworking staff to make all this possible. To mark the 10-year anniversary of Decibel Management, we’re shouting out our flagship events throughout the years. This is the Decade of Decibel.

Fred Thompson for President 2008
Fred Thompson was Decibel Management’s first client. CEO Dave Sonntag was hired as Fred’s body guy (See Charlie from West Wing). He traveled along with Thompson from November 2007 until he withdrew from the race in January 2008. The Fred Thompson campaign included an amazing team, and may be the best boss Dave has ever worked with. 

Boo to the Flu with Clorox and Ketchum
We partnered with Ketchum and their client, Clorox, to raise awareness for flu prevention. And there’s no better way to raise awareness than a mobile bus tour. The Clorox Boo to the Flu bus brought flu vaccines, prevention tips, and kid-friendly activities across America during the month of October, just before flu season strikes. We developed, planned and executed the bus tour for Ketchum and Clorox to give away flu shots!


Crystal Light WaterWay Challenge with Ketchum, National Small Business Week with the U.S. Small Business Administration, and the Library of Congress National Book Fest
2009 was the breakout year for Decibel Management, so we couldn’t pick just one event for this year. It was our first National Book Festival, National Small Business Week, and yet another mobile tour, this time for Crystal Light. 2009 was full of lots of travel, branded Volkswagen Beetles and managing crowds of die-hard fans of Nicholas Sparks and Judy Blume. In many ways, our events this year set the stage for our annual events we look forward to every year. Thanks to our awesome clients and vendors for making this all possible.

Wright Patterson AFB TATTOO Air Show and Concert
We planned and produced the stage design, build and live event for 2010’s Wright Patterson Air Force Base Air Show and Concert. The military celebration took place at the National Museum of the U.S. Air Force and included aerial shows and musical guest .38 Special. We handled all the front of house support, lighting, large stage and roof grid, and audio for all 85,000 attendees.


DoubleTree by Hilton Cookie CAREavan with Ketchum
To celebrate DoubleTree by Hilton’s 25th Anniversary, we took their signature chocolate chip cookies on a road trip across America on the Hilton Cookie CAREavan Tour. 25,000 of them, to be exact. The crew hit 50 cities in ten weeks, handing out free cookies to celebrate, including some surprise stops to charities along the way.

Above the Influence Red Carpet (MTV with Fleishman Hillard)
As part of the Above the Influence initiative, MTV challenged teens across the US to submit a video on how they could make the most of a weekend in their hometown. The CHIPS (Community Helping to Inspire People to Succeed) teen group from Essex, Vermont was chosen out of hundreds of submissions, so we transformed Essex Junction High School into a red carpet event. The event included a branded backdrop, photographers, speakers, and appearances by elected officials. We were honored to put on an event for a deserving cause that encourages students to stay above the influence of drugs and alcohol.

Sesame Street at the White House
This was another feel-good event for our crew. Sesame Street teamed up with the White House Office of Public Engagement on their campaign “Little Children, Big Challenges: Incarceration” to reach out to kids with one or both parents in prison. Administration officials joined Sesame Street characters (cue Cookie Monster) at the White House launch videos to help children deal with the challenges of having incarcerated parents. We handled all monitor mix, video, and event management leading up to the event.

Shire iPad Wall
The project: An interactive iPad Wall for CDMPrinceton and their client, Shire. We worked alongside M1 Interactive and created 40 networked iPads that were both spanned and synced and installed on a wall for Shire’s booth at American Academy of Ophthalmology Conference in Chicago and the American Academy of Optometry in Denver in 2014. The iPads featured synchronized, spanned content, and touch interaction for audience engagement. Check out the video on how they work.


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H&R Block with Ketchum
Since American taxpayers who filed their own taxes left one billion on the table in 2013, we teamed up with H&R Block in 2014 to give America some of that billion back. The campaign: Get Your Billions Back America. We built a giant machine with hidden cameras, filled it with cash, and travelled 8,000 miles to six cities across the country to give people free money. Oh, and the H&R Block spokesman came along too. Reactions were priceless.

Horatio Alger Association with Linder and Associates
Our CEO David Sonntag was brought in as a producer to assist with New Member Outreach Talent, Speaker and Entertainment Coordinator. We worked alongside a great client and a fantastic crew. This was an unbelievable event to have even a small role, and we’re glad we continued this into 2017.

Spectrum Cooking Tour with Ketchum
Our crew just departed for the Spectrum Cooking Tour in partner with Interfuse Communications. We’re travelling across America in yet another mobile tour, this time with celebrity chef Marcus Samuelsson. Stay tuned for updates from our crew on the road!


David Sonntag
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