Tips & Tricks: How to Rent a Public JumboTron

Tips & Tricks: How to Rent a Public JumboTron

The word “JumboTron” is actually a trademarked brand name owned by Sony, though one that has become synonymous with all mega-sized televisions, particularly those mounted in stadiums and public squares. But you knew that already. What you didn’t know is how to get your marriage proposal, event announcement, or congratulatory message up there.

Who do I contact to rent?

The short (and rather unhelpful) answer is that you’ll need to contact the owner, which can be a private individual, an ad agency or sometimes an institution. If you’re looking to rent the JumboTron at a sports stadium, for example, you’d need to contact the stadium administration office directly, and you’ll probably need to call in as a surprising number of stadiums don’t offer JumboTron message information online. The Jumbotrons in Times Square (here’s a list of contact info for those) are each owned by private individuals or companies. so you’d first need to identify the exact screen you’d like to rent, then contact the owner for specifics.

How much does it cost?

There’s a marked difference between costs for advertising on a Jumbotron versus costs for displaying a personal message (like a marriage proposal or anniversary announcement). Messages displayed on the scoreboard at Michigan Stadium, for example, cost $250 for a maximum of 50 characters, but you have no control over the design and placement of your message. Advertisements, on the other hand, can run anywhere from $3,000 to $20,000.

Some more examples of popular public JumboTrons in the US:

Yankee Stadium

Messages on the Pepsi Fan Marquee scoreboard at New York’s Yankee Stadium cost $100 per message, with a maximum of 10 messages per game, allocated on a first-come, first-serve basis.

Freemont Street Experience

At 135,000 square feet, the Viva Vision screen in Las Vegas is the second-largest screen in the world. Placing a custom message on the Viva Vision screen costs $500. If you want to include photo or video, you’ll have to contact the administration for a quote.

Big Screen at Texas Motor Speedway

“Positioned in the middle of the backstretch perched above “Burnout Alley,” “Big Hoss TV” features 20,633.64 square feet of HD LED display that consists of 4.8 million pixels and 281 trillion colors. The state-of-the-art video board is the largest ever built by Panasonic and surpassed fellow Speedway Motorsports, Inc. facility Charlotte Motor Speedway (16,000 square feet) to claim the Guinness World Record for the world’s largest HD LED video board. The size of “Big Hoss TV” is 79 percent larger than the video board at AT&T Stadium, home of the Dallas Cowboys, which stands at 11,520 square feet.” Contact for exact prices.

David Sonntag
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