event-production-blog-20150302-featured
David Sonntag
CEO
02 Mar 2015

Decibel vs. Snowstorm at the Häagen-Dazs Concept Shop Launch: Decibel Wins

January 24th was already a gutsy date to launch an ice cream shop. Throw in a surprise blizzard, and you get an event management challenge. Hey, winter storm Lola? CHALLENGE ACCEPTED. Check out the video after the jump.

Häagen-Dazs Concept Shop Launch from Decibel Management on Vimeo.

When Decibel partnered with Ketchum PR to organize and promote the launch of Häagen-Dazs’ new concept store in Bronxville, New York, no one could have predicted a 6- to 8-inch snowfall the night before the event. Thing is, though, these things happen, and – trite but true – the best tool you can have in this industry is a get-‘er-done attitude.

With the outdoor weather putting a cramp in our ice cream giveaway tent setup, we fell back on Plan B, bringing the activities indoors. In need of additional space, the team made a few quick calls, and the owner of Pete’s Tavern & Restaurant, immediately next door, graciously granted us use of the space. Great turnout.

The shop itself is a working example of Häagen-Dazs’ new in-store experience, and the company plans to open 12 new stores this year all based along the same lines. The new design features digital menu boards, leather eat-in booths, a tasting station, and a “dessert theater” counter, where customers can watch employees craft fancy frozen treats.

Many thanks to the quick-thinking souls that made this event a success, and congratulations to Häagen-Dazs on their shiny new location.

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