Experiential marketing. Engagement marketing. On-ground marketing. Event marketing. Whatever you want to call it, can be very successful – if done right. The goal of experiential marketing is to form a memorable connection between the consumer and the brand to make a lasting impression, influence purchase decisions and ultimately build brand loyalty. It’s proving to […]
As you’re making your last minute game-day dip selections and 60-inch TV purchases, there’s a group of brave people who have been prepping for this Super Bowl Sunday since last year. Spoiler alert: It’s not any member of the Falcons or the Patriots. No, for these ambitious folks, the game really begins when the players […]
This blog is kinda turning into “Projection Mapping Watch”, but oh well. Projection mapping is awesome, and these weird videos of experimental light projects aren’t gonna collect themselves. In this segment, we’re taking a look at recent projects from Q1 of 2016 that highlight projection onto interesting surfaces, or combine projection with other emerging technologies. […]
It’s time for your Social Media winter refresh, and that means checking out some new feed this year. So which Pinterest accounts are on the event professionals’ must-see list (besides ours, that is)?
Got Christmas on the brain? We’ve collected up a few of the coolest videos from this year’s Christmas displays. We got yer home facade mapping, yer interactive lights, and some good ol’ traditional holiday light shows that’ll blow your mind.
The popularity of craft beer has skyrocketed over the last five years or so, and we’ve seen hundreds of amazing brew pubs, tap rooms and public houses open across the United States. Breweries make ideal event venues: the raw brick and industrial metal aesthetics are great, the ceilings are typically high and airy, and oh, […]
Designing a good explanatory or exhibitory space is actually a multi-disciplinary pursuit. The spatial design should match and support the content of the exhibition; it has to be created with an eye on usability so that signage is clear and readable; and a bit of wayfinding, allowing people to smoothly navigate the space. We’ve collected […]
Irish Dancers Get a little Riverdance up that joint. The Seattle Irish Dance Company is available to perform at events of any size – a great addition to a St. Patrick’s Day community gathering lineup. Not in Seattle? No worries, Gigmasters.com has an entire section of its site devoted to regional Irish dancers-for-hire. Big Parade-watchin’ […]
Decibel did a little review on the 2014 Country Music Awards a few months ago, drawing attention to the LED video wall behind Dierks Bentley during his performance of “Drunk on a Plane”. We said it and we meant it: get ready to see a lot more LED-everything, and particularly LED wall backdrops, in 2015 […]
I don’t have to tell you that outdoor events can get a little risky, particularly during volatile seasons: can’t no man predict the weather. But there’s more than one way to keep the rain off a party: Here are a few types of shade and sun protection that might suit your shindig.