Experiential marketing. Engagement marketing. On-ground marketing. Event marketing. Whatever you want to call it, can be very successful – if done right. The goal of experiential marketing is to form a memorable connection between the consumer and the brand to make a lasting impression, influence purchase decisions and ultimately build brand loyalty. It’s proving to […]
As you’re making your last minute game-day dip selections and 60-inch TV purchases, there’s a group of brave people who have been prepping for this Super Bowl Sunday since last year. Spoiler alert: It’s not any member of the Falcons or the Patriots. No, for these ambitious folks, the game really begins when the players […]
When you’re a kid, wonderment can be found around every corner. When you’re an adult, there are three main places you can go to experience that same childlike rush of awesomeness: Disneyland, Legoland and CES. Unlike Disneyland, the magic displayed at CES is real; and unlike Legoland, it isn’t larger than life, it is life. […]
Winter’s rolling to a close, and if your 2016 conference dance card isn’t full, you might consider sticking your nose in to some of these snazzy industry to-dos. Events inside events about events: it’s so meta.
It’s that time, brothers and sisters. There are two weeks left to submit your best experiential project for consideration at the SEGD awards. If you’ve never heard of SEGD, allow us to enlighten you: the Society for Experiential Graphic Design describes themselves as “the global, multidisciplinary community of professionals who plan, design, and build experiences […]
In their annual end-of-the-year survey, Special Events Magazine identified the key business improvements measures event professionals are planning to adopt in 2016. Top of the list? 51% of respondants said they’d primarily be looking to form partnerships with copacetic service providers.
New year, new career? Welcome to event management, young Padawan. Whether you’re working for a larger firm or starting your own, may this be the first of many happy, fulfilling years spent hunting for something healthy in the 7-11 snack aisle at 4:30am. Protip: give up and grab the peanuts. And while that may be […]
We tend to find that in the calorie-crash silence of post-Christmas comedown, we’re inspired to indulge in a bit of high-minded optimism. Care to join us in making some pledges as we move into 2016?
Merry Christmas! And a cheery ’tis-the-season “thank you” to all our vendors, partners, readers and clients. You guys are our favorite people; we wouldn’t be here without you, and we wish you all a holiday season decked in lights and smothered in gravy. Not to get too sappy on ya, but this is inevitably the […]