All posts in Event Industry

13 | Sep
2017
Life of an Event Prof: #NatBookFest Breakdown

Last week, we wrapped up one of our flagship events, The Library of Congress National Book Festival. It was our eighth year managing this event, and while we’re veterans, we’re always looking for new ways to accommodate a bigger audience and out-do ourselves from the year(s) before. With an expected 100,000 guests and a couple […]

31 | Mar
2017
Top 3 Experiential Marketing Campaigns of 2017 (Thus Far)

Experiential marketing. Engagement marketing. On-ground marketing. Event marketing. Whatever you want to call it, can be very successful – if done right. The goal of experiential marketing is to form a memorable connection between the consumer and the brand to make a lasting impression, influence purchase decisions and ultimately build brand loyalty. It’s proving to […]

03 | Feb
2017
The Incredible Impossibility of the Super Bowl Halftime Show

As you’re making your last minute game-day dip selections and 60-inch TV purchases, there’s a group of brave people who have been prepping for this Super Bowl Sunday since last year. Spoiler alert: It’s not any member of the Falcons or the Patriots. No, for these ambitious folks, the game really begins when the players […]

09 | Jan
2017
8 Bad Ass Products You Need For Events from CES 2017

When you’re a kid, wonderment can be found around every corner. When you’re an adult, there are three main places you can go to experience that same childlike rush of awesomeness: Disneyland, Legoland and CES. Unlike Disneyland, the magic displayed at CES is real; and unlike Legoland, it isn’t larger than life, it is life. […]

25 | Feb
2016
Registration Now Open: 5 Unmissable 2016 Event Industry Conferences to Sign Up for Now

Winter’s rolling to a close, and if your 2016 conference dance card isn’t full, you might consider sticking your nose in to some of these snazzy industry to-dos. Events inside events about events: it’s so meta.

04 | Feb
2016
The Best #eventtech Tweets from January 2016

Virtual reality beaches, upmarket event transport services and live event streaming apps: Here’s a quick roundup of January’s most interesting #eventtech Tweets.

18 | Jan
2016
Get it in gear, event people: the 2016 SEGD Design Awards submission deadline is Jan 31

It’s that time, brothers and sisters. There are two weeks left to submit your best experiential project for consideration at the SEGD awards. If you’ve never heard of SEGD, allow us to enlighten you: the Society for Experiential Graphic Design describes themselves as “the global, multidisciplinary community of professionals who plan, design, and build experiences […]

04 | Jan
2016
Tips for Forming Event Production Partnerships in 2016

In their annual end-of-the-year survey, Special Events Magazine identified the key business improvements measures event professionals are planning to adopt in 2016. Top of the list? 51% of respondants said they’d primarily be looking to form partnerships with copacetic service providers.

31 | Dec
2015
Essential TED Talks to Inspire New Event Producers in 2016

New year, new career? Welcome to event management, young Padawan. Whether you’re working for a larger firm or starting your own, may this be the first of many happy, fulfilling years spent hunting for something healthy in the 7-11 snack aisle at 4:30am. Protip: give up and grab the peanuts. And while that may be […]

28 | Dec
2015
5 New Years Resolutions all Event Producers Should Make

We tend to find that in the calorie-crash silence of post-Christmas comedown, we’re inspired to indulge in a bit of high-minded optimism. Care to join us in making some pledges as we move into 2016?

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