06 | Nov
The Winningest Swag for Your 2016 Conference

Somewhere, in some God-forsaken corner of the earth lies every conference planner’s nightmare: a graveyard of last year’s discarded swag. Remember that keychain you tossed moments after finding it at the bottom of your swag bag? The branded mug that you conveniently “forgot” in your hotel room? The gaudy phone case that never even had […]

03 | Nov
Five Ways to Tailor Your Social Media Event Marketing to Millenials

You can just see the Baby Boomers and, to a lesser extent, Gen-Xers having a collective panic attack as the headlines roll in: MILLENIALS POISED TO TAKE OVER THE WORLD. While the media initially pegged millenials (defined as the generation born from the early 1980s to the early 2000s), as a bunch of narcissists with […]

29 | Oct
The Seven Deadly Sins of Event Planning

When they go off without a hitch, mega events can be magic – but when you get to the big leagues, there’s a lot that can go wrong, from problems with the venue to equipment malfunctions to running over budget. So how do you keep things running like clockwork from beginning to end? Read our […]

26 | Oct
Five Candy-Inspired Cocktails for Halloween

Nothing makes for a better Halloween event than combining childhood thrills and chills with grown-up delights. Because let’s face it – even if your guests have outgrown trick-or-treating, everyone still loves dressing up and digging into their favorite sugary treats, whether that means Reese’s peanut butter cups (delicious) or Necco wafers (barf). The best way […]

22 | Oct
Event Wrap-Up: The Archdiocese Gala

Catholics – the biggest party animals on the planet, amirite? We kid, we kid – we kid because we love! In any case, as it so happens, the Archdiocese of Baltimore throws a pretty excellent shindig every fall – a black tie gala to raise money for their schools – and this year we were […]

19 | Oct
The Big Chill: Five Ways to Warm Up Your Outdoor Autumn Event

Summer usually gets all the glory when it comes to outdoor events, but fall is no slouch either. After all, who doesn’t love the changing leaves, crisp air and blazing blue skies of a beautiful autumn day? (Not to mention the hot toddies that follow once you get home.) The worry, of course, is how […]

01 | Oct
Mobile (Road Show) Marketing Trends of 2015: Ideas & Inspiration

The Kenzo Fashion Bus Kenzo, who’s marketing department are quickly proving themselves masters of experiential fashion, show off their hottest print of the season on the exterior of the Kenzo Fashion Bus. The lower deck features a Kenzo fashion showroom where new SS15 runway collection and accessories are out on display, and available for exclusive […]

28 | Sep
Decibel Event Wrap Up: Mighty Morphin’ Backdrop at the 67th Emmy Awards

If you’re in the advertising industry, you don’t watch the Superbowl for the football. You watch it because every single one of those 30-second spots cost like, 4 million dollars, and you wanna see how the big boys are spending their money. And if you’re in the event production industry, you don’t watch the 67th […]

24 | Sep
The Virtual Audience: Tactics for tackling engagement problems of the future

Hybrid and virtual meetings are becoming commonplace, but both event planners and attending audiences are split on the issue of virtual attendance. In the fourth annual American Express Meetings and Events Report, “hybrid meeting technologies” – in other words, partial in-person attendance coupled with partial virtual audience attendance – were names as one of the […]

21 | Sep
Oooh: Five Incredible Tech-Driven Interactive Brand Experiences

We know, we know, in 2015, most immersive brand experience are tech-driven – it’s hard to find one that isn’t – but these five feature cutting-edge experiential technology at their core.

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