Christmas marketing is its own animal. It’s gotta bring the warm fuzzies while staying on brand. It’s gotta be clever but hold to tradition. It takes planning, prep, and a whole lot of creativity. Here are a few campaigns from the last couple of years that scored high on memorable Christmas magic.
You think you’ve got it bad doing the interior décor for your holiday event – the White House has a dozen rooms that it needs to decorate each Christmas, all of which will be toured by tens of thousands of guests, not to mention top-level media. The first lady and her decorators, however, have always […]
With Christmas coming up, it’s time for all you event planners out there to review the year and tally up whether you’ve been naughty or nice. Did you organize your time well? Go eco-friendly with your event venues? Take care of your contracts ahead of time? Use local vendors? Refrain from having a meltdown in […]
It’s been a big month for event tech, not the least of which reason being that on November 14-16, the Event Tech Awards were held in Paris and Las Vegas, highlighting some of the most exciting innovations in the field from the past year. These days – the age of the smart phone – we […]
Event professionals from around the globe recently flew to Barcelona for IBTM World, an annual three-day conference that bills itself as “the leading global event for the meetings and events industry.” There, the more-than 15,000 participants got the chance to network, share knowledge and resources and take in exhibitions. It’s a nice gig if you […]
The sustainability movement has gotten seriously trendy over the past few years – so much so that we sometimes forget there’s more to it than buying bamboo shoes or Uber-ing a hybrid. Properly applied, sustainability strategies can have a big impact, both in terms of reducing your event’s carbon footprint and raising awareness among attendees. […]
The most recent “Universal Exposition” (better known to us Americans as the World Fair) was held this year in beautiful Milan, Italy – the city’s second time hosting the international event, which is staged every five years or so. The theme of the 2015 expo was “Feeding the Planet, Energy for Life,” which urged the […]
There’s no better holiday for collecting a little feel-good karma than Thanksgiving. No matter what your background or beliefs about Starbucks’ new holiday cup, Thanksgiving offers something we can all get behind: stuffing our faces until we can’t move. Capitalize on all that good will with a Thanksgiving event that is sure to rock people’s […]
Among the most challenging parts of being an event planner is keeping yourself organized. From arranging the venue to proofing contracts, there are a million things to do in the run-up to a big event, and if you’re not careful you’ll quickly find yourself drowning in a sea of to-do lists.