21 | Jun
Making Events Great: Episode 1

During Talk West Episode 1, Ann Marie Taepke, Walk West Director of Digital Media, met with our CEO, Dave Sonntag, to discuss his expertise in the world of event management. Dave shares his insight on what works best, the importance of preparation, and the key factors that contribute to executing an all-around successful event. He […]

31 | Mar
Top 3 Experiential Marketing Campaigns of 2017 (Thus Far)

Experiential marketing. Engagement marketing. On-ground marketing. Event marketing. Whatever you want to call it, can be very successful – if done right. The goal of experiential marketing is to form a memorable connection between the consumer and the brand to make a lasting impression, influence purchase decisions and ultimately build brand loyalty. It’s proving to […]

03 | Feb
The Incredible Impossibility of the Super Bowl Halftime Show

As you’re making your last minute game-day dip selections and 60-inch TV purchases, there’s a group of brave people who have been prepping for this Super Bowl Sunday since last year. Spoiler alert: It’s not any member of the Falcons or the Patriots. No, for these ambitious folks, the game really begins when the players […]

09 | Jan
8 Bad Ass Products You Need For Events from CES 2017

When you’re a kid, wonderment can be found around every corner. When you’re an adult, there are three main places you can go to experience that same childlike rush of awesomeness: Disneyland, Legoland and CES. Unlike Disneyland, the magic displayed at CES is real; and unlike Legoland, it isn’t larger than life, it is life. […]

11 | Apr
Three Experiential Installations that Solved Actual Problems

Ginormous wall-mounted drum kits. Experimental tea-time pop-up bars. These are cool, and we love them. And yes, it is always Pimm’s O’clock. But experiential really goes to the next level when it can be applied to problems that plague our community. What the Phonics Total geniuses Andrew Spitz and Momo Miyazaki noticed something weird about […]

07 | Apr
Four Cool Auto-Industry Experiential Marketing & Activations

We’re on a car kick this month – that deconstructive shallow dive into the intricacies of auto unveilings turned up a lot of good stuff, including a long list of experiential campaigns by auto manufacturers from which we’ve picked out four of the best. The Kia Dream Chute You remember when you were a kid, […]

04 | Apr
Unusual Event Formats: Zen and the Art of Auto Unveilings

Ever notice there’s a playbook for new car launches? Watch enough of ’em, and you’ll notice the format’s actually fairly standardized: keyword-heavy executive speech, followed by intro video that may or may not involve glass shattering in slow motion, followed by high-drama entrance of actual car which will probably roll onto a rotating dais where […]

28 | Mar
What Event Producers can Learn from Basketball’s Buzziest Coup

You into basketball? If yes, check out this in-depth piece on ESPN by Ethan Sherwood Strauss, “You won’t believe how Nike lost Steph to Under Armour”. For those of you who aren’t keeping tabs courtside, a quick summary of the story: then-up-and-coming player Stephen Curry signs a shoe contract with Nike, Nike kinda marginalizes and […]

24 | Mar
Fuck Yes, Festival Artwork: More Pretty Event Collateral

Every six months or so we hand-pick the loveliest examples of large-scale event branding from some of the most talented designers and agencies in the world. This time around, we’re focusing on the festival circuit. Tallinn Music Week 2015 What the hell is going on in Estonia? There’s a bunch of lovely collateral coming out […]

21 | Mar
5 Activations that turned Napping into Experiential Marketing

Sleep as the core concept behind a brand activation isn’t easy to pull off. For one thing, it’s slow: if you’re serving pancakes out of the back of a truck, it’s a 1-minute turn-around per customer engagement. Naps, though? Could be ten minutes, could be an hour. It’s also unpredictable: people do weird stuff in […]

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