Brand Activations & Marketing

Brands are hyping up summer 2017 with traveling treadmills, tequila, stunt doubles, and engaging consumers along the way. Here are our favorite brand activations of this summer (so far).    Patron the Summer Tour  We’re big tequila drinkers at Decibel Management (especially after a successful event), so...

Experiential marketing. Engagement marketing. On-ground marketing. Event marketing. Whatever you want to call it, can be very successful – if done right. The goal of experiential marketing is to form a memorable connection between the consumer and the brand to make a lasting impression, influence purchase...

Ginormous wall-mounted drum kits. Experimental tea-time pop-up bars. These are cool, and we love them. And yes, it is always Pimm's O'clock. But experiential really goes to the next level when it can be applied to problems that plague our community. What the Phonics Total geniuses...

We're on a car kick this month - that deconstructive shallow dive into the intricacies of auto unveilings turned up a lot of good stuff, including a long list of experiential campaigns by auto manufacturers from which we've picked out four of the best. The Kia...

Sleep as the core concept behind a brand activation isn't easy to pull off. For one thing, it's slow: if you're serving pancakes out of the back of a truck, it's a 1-minute turn-around per customer engagement. Naps, though? Could be ten minutes, could be...

It's been all over the brand activation net since the release of the Oculus Rift: brands are diving into cutting-edge marketing via virtual reality headsets. Here are a few kick-arse (and in some cases, very experimental) example videos showcasing the new headset's potential uses in marketing scenarios.
We find it deeply rewarding to execute activations on a stadium-sized scale - it's an honor to create experiences that effect so many - but the size of the undertaking comes with equally large challenges. Knowing from experience how many moving parts are involved in stadium activations, Decibel gives mad props to agencies who've successfully navigated those waters. We've gathered up five inspiring examples of of stadium engagement from some of the world's best shops.
With communications boundaries toppling around the world, there is a growing sense that in-person marketing techniques are going the way of the newspaper, a relic of an age where trade agreements weren't hammered out online. And while we're all about early and agile adoption of new techniques, on this point, we beg to disagree. Mobile media marketing could easily be seen as quaint and out-of-touch as 53-foot semi trailers trundle around the nation. But these road shows offer advantages that tap to the very heart of marketing success.