You can just see the Baby Boomers and, to a lesser extent, Gen-Xers having a collective panic attack as the headlines roll in: MILLENIALS POISED TO TAKE OVER THE WORLD. While the media initially pegged millenials (defined as the generation born from the early 1980s to the early 2000s), as a bunch of narcissists with Peter Pan syndrome, studies show that with the rebounding economy, this group of 20- and early 30-something are just as industrious as their predecessors, if not quite as well-off. What that means for the world of event promotion is that your marketing needs to be on point, because let’s get real: millenials have a lot competing not only for their attention, but their time and money as well. We all know it comes down to social media, but other than creating a hashtag and assigning someone to spam Twitter all day, what does that mean? Here are five tips for successfully marketing your event in the brave new world of Generation Y consumers.
03 November, 2015