Drowning In Content: How Can Live Events Stay Relevant In The Digital Age

Drowning In Content: How Can Live Events Stay Relevant In The Digital Age

We all feel it…the digital monsoon. Every time you open your inbox, search google, see yet another cat video. We are all literally drowning in digital content everyday.

Here’s some perspective…for every minute on the web:

  • Email users send 204,000,000 messages
  • Google receives over 4,000,000 search queries
  • Blog writers post 1400 new blog posts
  • Facebook users share 2,460,000 pieces of content
  • Twitter users tweet 277,000 times
  • Amazon makes $83,000 in online sales
  • Tinder users swipe 416,667 times
  • Whats App users share 347,222 photos
  • Instagram users post 216,000 new photos
  • Pandora users listen to 61,141 hours of music
  • Apple users download 48,000 apps
  • Yelp users post 26,380 reviews
  • Skype users connect for 23,300 hours
  • Vine users share 8,333 videos
  • Pinterest users pin 3,472 images
  • Youtube users upload 72 hours of new video

How do you measure a year? In 525,600 minutes, which is a universe worth of content available at everyone’s fingertips.

So, how in the digital overgrowth can live events even survive, much less remain relevant? Well all of us here at Decibel Management believe that live events are more important now than ever. Actually providing a face-to-face experience in the age of digital interactions is pivotal. But, the game has changed. No longer can event marketers rely on old standby strategies to be impactful. Here’s what to pay attention to:

Always-on Engagement

Experiences are no longer consumed in a vacuum. Social media has ensured that. Yesterday, we watched a giraffe being born while simultaneously attending a business presentation and side convo-ing with a guy in South Africa about how great the surf was looking. Everything we do, see, experience and learn is readily and often shared these days. In other words, everything is connected. Just try asking your watch if you have any new emails.

Obviously, engagement with your audience starts long before the actual event now but, keeping those audiences (both on the ground and out in the digital stratosphere) engaged is a challenge.

So what are the implications of this phenomena?

1. Your content has to be on point and on message.
2. Your event needs to embrace new digital platforms regularly.

Solid content will beg to be shared by your audience so, set them up for success from the beginning.

Data, Data, Data

More data means more information…more information means more insights…more insights means better customization. Events need to capitalize on the immense wealth of data available to create integrated, seamless online and offline customer experience.

For example, ever feel like Google knows what you are actually searching for before you even type into the search box. You know why? Because they do actually know…because they have the data about you. We know it’s creepy but it works. Kind of like Tim Curry.

As technology and customer data continues to infiltrate our day-to-day lives, demands and expectations increase. Data is the key to staying ahead of the curve.

So while the live event world is changing in light of how people experience things and interact in the digital age, a true in-person and face-to-face experience is one of the most impactful ways to reach your customer, especially given the amount of content constantly bombarding our screen. And that is where Decibel Management steps in to help.

David Sonntag
david@decibelmanagement.com
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