21 Sep Oooh: Five Incredible Tech-Driven Interactive Brand Experiences
We know, we know, in 2015, most immersive brand experience are tech-driven – it’s hard to find one that isn’t – but these five feature cutting-edge experiential technology at their core.
Delta at TEDx2015
Delta jumped into the TEDx fray with a booth inspired by travel writer Pico Iyer and dubbed “Stillness in Motion”. The booth was driven by biometric sensors that matched the participant’s heart rate to an immersive lighting display, creating a personalized trance-like sensory experience.
The virtual reality experience launched by Stella Artois allows participants to see Wimbeldon though the eyes of Rufus the Hawk, the event’s beloved pigeon-thwarting mascot. While you can participate in the experience online at Flylikerufus.com, Stella Artois also has a stationary location at Waterloo Station in London.
More from the sports-o-verse, American express outdid themselves celebrating the start of the US Open with a holographic wall that allowed attendees to play a live-slash-virtual match with tennis celebs.
Here’s how it worked: As fans munched on complimentary eats, they watched Sharapova, James, Puig, Isner and a few lucky members of the crowd step onto the court to use interactive, responsive tennis rackets designed to translate, in real-time, the players’ every move. As the athletes played a real-life tennis game, every stroke—and movement of the ball—was transformed into 3D graphics, animations, sounds and video projections. Holographic appearances from tennis legends rounded out the experience.
Kenzo’s Interactive Aquarium
Paris-based fashion brand Kenzo educates the public about the dangers of overfishing with its interactive aquarium display window benefiting the Blue Marine Foundation. The window’s abundance of virtual fish slowly begin to disappear and are only replenished by the purchase of a t-shirt.
Google Photos Food Truck
Google Photos took to the road with a mobile tour allowing participants to pay for lunch with a picture.